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Colors in the red area of the spectrum can be yellow-based such as scarlet red and red-orange are known as warm colors. How do colors affect moods? While perceptions of color are somewhat subjective, some effects have universal meaning. For example, you may choose to wear an orange blouse one day because: Sometimes a hue can have many connotations for you. If your mother made you wear yellow one day and your classmates made fun of you, yellow is not likely to be your favorite color as an adult. Whether you like a color frequently depends on childhood memories and your association between colors and feelings. When traveling, it would be wise to research the accepted and non-accepted colors for any family or cultural event you are attending abroad. Many of these meanings are universal because they have an effect on the brain but some are only cultural. In its simplest terms, color psychology has become a popular area of color theory that assigns emotional and psychological connotations between colors and emotions. You can then choose the look you want to present, both personally and professionally, to get the results you want. Given that 90% of snap judgments are influenced by the psychological effects of color alone, it’s important to know what colors mean and what responses they can elicit. Color can play an important role in conveying information nonverbally, creating certain moods, and even influencing the decisions people make.